Take your brand to even better heights in 2023.
Consumer intelligence platform, Talkwalker, released its Social Media Trends 2023 Global Report in partnership with Khoros. The eighth edition of the report looks at the ten biggest trends for 2023 and how they are driven by the needs of consumers.
“Our purpose came from seeing the businesses around us require assistance through their brand journey and in turn we assisted in the growth of their success.”
First off, customers are exploring new shopping channels as the cost of living crisis drives the need for affordability. There’s a particular surge of social commerce in China where almost half (49.5 per cent) of social media users have made a social purchase. The UK is predicted to follow in 2023.
A whopping 75 per cent of respondents said that the pandemic has permanently changed their shopping experiences. The year ahead will see businesses and brands prioritise customer experience through social media, enabling a prompt and efficient response in real-time, building customers for life.
David Low, global CMO at Talkwalker says: “In this new environment, marketers must focus on forging symbiotic relationships through a better understanding of online conversations and taking quicker action. It’s this new understanding that will help brands create meaningful experiences and become closer to their consumers.”
Top 10 Social Media Trends 2023
So, here are the top 10 social media trends of 2023:
- The cookie finally gets debunked – the beginning of the end for third-party cookies, consumers are increasingly frustrated by the lack of privacy.
- Social media meets a new social standard – fake news maybe getting cleverer, but consumers are wising up too.
- Decentralised networks – the future of social media run by consumers, not big business.
- Multi-sensory social media – brands will invest in bringing sensory elements to digital experience from gamification to full immersive digital malls.
- Social commerce – consumer will be willing to explore new shopping channels.
- The Metaverse – immersive reality, Web3 and blockchain will see consumers in a 3D world.
- Predictive analytics – AI-powered predictive analytics integrated at scale to accurately forecast the next big industry trend.
- The environment, no longer an afterthought – consumers and brands will come together for impactful environmental change.
- Customer experience gets even more social – social media will be the go-to place for brands to connect with customers.
- Personas are over, think communities – brands will move further away from personas and target their broader brand communities.
What do we take away from this?
The main take away from this article is the need to adapt. As the years go by, social media enterprises are becoming more succinct to the need of user privacy and safety, therefore it is important to ensure your product/service translates this effectively in the marketing and sales approach used.
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